In this episode of Power the Network, host Tim Locker interviews Bob Wethington, Vice President of Marketing and Product Development at American Polymer Company (APC). APC is a new manufacturer that CBM has partnered with, and Tim was eager to learn more about the company's background, values, and product offerings.
Bob provides insight into APC's quick growth over the past few years, noting that they've focused on servicing the market and reacting quickly to meet customer needs. He emphasizes APC's commitment to quality, discussing how their enclosures are rigorously tested to meet industry standards like ANSI/SCTE 77. This ensures their products are safe, durable, and reliable for protecting utilities and assets over the long term.
Bob also talks about his diverse responsibilities at APC, including marketing, product development, and product management. He aims to educate customers and provide useful, easy-to-navigate content and products. Looking ahead, he previews an exciting new product line called Maximus HD that offers lightweight yet strong enclosures with space-saving nesting ability.
Overall, Bob conveys APC's dedication to service, quality, and performance. He explains how these values guide their hiring and culture as they continue to grow. CBM is thrilled to partner with APC and looks forward to bringing their solutions to market.
Hi, and welcome to Power the Network.
I'm your host Tim Locker, vice president of Broadband here at CBM.
Really excited about today's episode.
We've started a new relationship with a manufacturer, American Polymer Company based out of Florida, and today we've got Bob Wetherington.
He's the vice president of marketing and product development for APC and we're super excited about this new relationship and been very eager to get Bob on the show.
So let's get right into what he's got to say.
Bob, welcome to the show.
Thank you so much for taking time and coming to see us today.
You know, we've known each other for a good long time, but we just we're so happy to announce our new relationship working with the American Polymer Company, and we're super excited about that, and thank you so much for coming in today.
But you know, APC is a fair new company, yep, started in twenty nineteen.
But I know your ownership and leadership has got a lot of years of experience and so we've got a lot of trust in what you guys do.
But tell me a little bit about the focus and drive of the of the company.
Yeah, sure, so you mentioned we may be a newer player on the street in the enclosure space.
However, you know, there's a lot of experience within our company and our entire team.
You know, a lot of us have been in this utility space for a while, manufacturing, selling marketing products.
So it's not, you know, an uncommon space for us.
I would say, you know, combining all of our years together, it's you know, well over fifty years of experience in the space.
Sure, you know, kind of looking at the enclosures and in the market so awesome, And I mean it seems like you've grown pretty quickly.
You've got over two hundred employees.
Now what's that growth structure look like?
Yeah, so I think you know, we've just been focused on how do we service you know, the market, and you know, how do we continue to grow with the market where the need is.
And you know, we've been fortunate enough to grow at a rate pretty high and you know, our focus is just very much so on service orientation to make sure that we provide you know, the best in class service and we'll grow with our customers and where the market needs us to go and we'll react quickly to it.
Awesome, So more of an organic type of growth plan.
Yeah.
Great, that's awesome.
So you launched, you know shortly after that we had a pandemic.
Yeah, and you know, looking back, you know, you guys came into the industry kind of right as as that happened, and there's kind of a boom and and you know we had some lead time issues you know within the industry and those kinds of things.
Was that actually a good thing as you launched or did that cause you some difficulties?
Yeah?
I mean, just like everybody else, you know, there was a roller coaster ride throughout that whole journey.
You know that was prior to me kind of coming on board, but just you know, the teams kind of talked about how you know, there were ups and downs as everybody experienced, but you know, through those challenges, I think what what separated a PC from others was you know, a quick time to respond and being able to make service the number one focus and just continue to invest and grow, you know with customers and with the market to say, hey, this is where our core value and where we want to be.
We're going to do what we need to do to execute.
And I think, you know, it did a great job kind of getting through that to kind of propel the growth at the same time.
You know, I think you mentioned earlier the trust, making sure that we had that trust with our customers to say, hey, we're going to do this for you guys, and we're going to support you as we kind of you know, go through this together.
And it wasn't without you know, that roller coaster ride of ups and downs where you know, challenges were evident everywhere, so whether it was materials or you know, just you know, ramp and inflation, just you know, being able to respond and react and be able to make sure that service was you know that primary focus.
Yeah.
No, And you talk about trust, and I think that's that's very important obviously.
Uh, you know, we look at that.
That's a big part of our relationship.
And uh, you know, when a new company enters the market, you know there's some doubt, right, so you know, is this just another fly by night organization or you know what's going on here?
And really what we've seen in the last you know, five years, I mean you guys have really made a name for yourselves.
Uh, you know, put out a really quality product as well.
Talk a little bit about you know, why does why does quality matter?
I mean, we're selling boxes.
You know, it's it's a box, it's going in the ground.
Yeah, good question.
You know, I think you know there's kind of three you know pillars.
I guess if you want to say where we stand, and I've talked one about service, you know, second is quality and thirdest performance and we kind of see performance quality kind of standing together.
You know, what we provide, you know, to the marketplace from a quality standpoint is important from not just giving you a good product, but the products that we make, they affect the general public every single day that walk across the sidewalk or you know, it might be in their front yard.
So we feel that we have a duty as well to make sure that we have high quality products that people can trust and rely on and be able to have, you know, a solid foundation that you know, all the standards that are out there, you know, we are following and meeting or exceeding those to ensure that we provide a safe product for you know, the asset owner who's you know, putting this in the ground, whether they're putting you know, water meter inside, you know, electricity inside, or fiber inside.
But also you know your mom you know, your grandmother, whoever is going to interact with this.
We've got a safe product for the general public as well.
Yeah.
So not only we're you know, we're protecting you know, our customers' assets, but we're also protecting their liabilities, if you will, do in public safety.
Yeah, public safety.
The communities that we all live in.
I mean, we need these utilities to thrive.
You know, we all need electricity, we all need water, we all need internet, we need all the things that utilities provide to us.
But I think it's just a common you know, right that they should be provided safely.
You don't have to worry about walking across them.
Maybe this box is crumbling, or you know, any of those types of issues that you know may happen with a box.
So what do you what do you feel like one of the biggest myths when it comes to enclosures.
Gosh, there's probably a couple of myths, you know.
I think, you know, first and foremost not when you look at a box and I'll kind of geek out, right, there's there's load ratings, and for you know, those listening that understand load ratings, you know, there's a marking on a box that tells you if it's tier fifteen, tier twenty two, tier eight.
There's all these sort of performance ratings, and I think one myth is that just because of how a stamp on there and says it's tier twenty two, they don't all mean the same thing.
You know.
I think there's a there's a large array of things that you know, fit into that mold when it comes to tier twenty two.
That isn't just about stamping a box to say, hey, this is tier twenty two.
Gotcha.
Let's get into that a little bit.
You know, you talk about tier twenty two.
Most people probably aren't.
They don't know what that is.
But uh so there's an ANZI s c t E spec for for handholes.
Yeah, talk a little bit about that.
What does that spec mean?
What does it say, what does it do?
Let's get into that a little sure.
So the spec itself is multiple pages.
I mean, the document when you look at it, it's you know, it's a multipage document that has everything from you know, how your box performs when it reacts with chemicals and water and things like that, all the way to you know how it performs when a load is applied to it.
And I think most commonly in this industry people focus on the load that sits on top of the box.
And that's kind of where I say, hey, you know a second ago, when we talk about Tier twenty two, that's really the highest ANCI rating before you get to what's not really an anti rating.
It's called ashto H twenty, so it really has traffic rating.
Yeah, so this ant C SETE standard really is all about non deliberate traffic.
So that's really the core of what we do in an enclosure space is we create enclosures that are for non deliberate traffic, which simply just means that they're meant to go somewhere off roadway where a vehicle may interact with them.
Incidentally, let's just say a utility truck parks up on the sidewalk to go check something out, or you know, maybe somebody takes the corner of a curb too sharply and they run over the corner of an intersection and there might be a box there.
It's not meant that Hey, you know, you look like in a streetway and there's a sewer cover or a great and those things are meant to be driven over All the time.
Yeah, this whole standard is all about things that are off you know, the roadway, and talk a little bit about why it started.
If you look back, you know, years ago, you know, you look through a spec and it'd be you know, twenty K we want, we want a twenty K lid.
Well, I mean, what is what's twenty k me?
That's a good question.
I mean people assume, okay, you're gonna be able to put twenty thousand pounds on it, correct, So I mean you'll see boxes that are also marked twenty K slash Tier fifteen or thirty K slash Tier twenty two, and those those started.
I mean a lot of this happened before there was a spec that was kind of followed widely, and I would say, you know, others in the industry kind of helped adopt this through Department of Transportation and things like that, and this ANTCI spec kind of rose to be the norm.
But when we talk about twenty K and thirty K and ten K, it certainly applies to how the load is that somebody was testing.
There's not a standard test methodology to really keep that and say hey, do you just put twenty thousand pounds on this box one time and if it held, we're good to go.
Or is there some sort of you know, methodical way you're testing it.
And that's really what the NZ differentiates from just saying twenty K or fifteen K or what have you, is there's a test procedure that's pretty rigorous.
You have to apply a pressure of a load ten cycles.
You have to take that to an ultimate failure where when does the box actually break?
And there's also some other things inside that of you know, essentially making sure that while you hit the load.
I like to refer to this as you know, you don't have a trampoline cover, right, So there's what's called deflexion.
So when you put that load in, how much does your cover kind of sync in and then it will bounce back.
But you certainly don't want that to be super spongy and non rigid, So you can only have a certain maximum of how much your cover can actually depress in before that's also becomes a failure because the last thing you need too is that hey, something's going across this and the cover just kind of dips down and dips back up.
And that's kind of a difference between a twenty K and following an ANTCI standard of this Tier twenty two, Tier fifteen, Tier eight is that there's an actual methodology of how you should test the product versus kind of leaving it up to chance.
Yeah, that makes sense.
So put some definition into you know, how it's tested specifically, you know what defines failure.
That's obviously important.
So you know, most people, like you said, are worried about the load rating.
That's that's usually what specked.
But you know what other things?
Does you know that standard require you to look at on it?
Sure?
Great question.
So I mean when you're saying, hey, my product meets this anti standard for tier rating, right beyond just saying hey, I've tested to see that it holds that load, there's a litany of other tests including a chemical resistance, UV resistance, fire protection, and all these things that are important to you know, the integrity of the box beyond just hey can this thing hold a load?
And you know it's not just to hey I tested this once and off I went by putting a load on it.
There's process and and things that you have to do, I think on a manufacturing side, to ensure that you're consistent with your process, you're consistently checking to ensure that you're hitting those standards.
But it's that whole test methodology beyond that of saying, hey can this thing with stand sunlight?
If it's out in the open.
All these boxes are exposed to sunlight, you know, chemical resistance or freeestall, how does it react with that?
Because at the end of the day, you know, our customers, your customers, they want a box they're putting in the ground and it's going to last, right, They're not looking to say, hey, I have to come replace this thing in a year or so because hey it's degraded because of the sun, or you know, it wasn't resisting the freestall cycle, so you know, all of a sudden it's cracked and you got to go and replace the cover, you replace the the overall product.
So there's a myriad of tests beyond just hey I can hold you know, yeah, I can hold this out seven hundred and fifty pounds, right, Yeah, we need to be able to do that twenty years from now, correct exactly.
Yeah, And I think that's overlooked a lot.
Like I said, people in the industry just think about the weight, what we're going to put on it.
But that's a good point to bring up.
Yeah, so we're you know, we're talking about this standard and is that enforced in any way?
You know who's we know ans SETE set the standard or made the document, but how is that enforced or is it even Yeah, great question.
I think, you know, the standard really depends on the end user, and you know, a lot of them are going to ask for you know, hey, does this product meet the standard?
You know, certainly when you get to government agencies and things like that, you know, to be approved on their list as an approved product, they're going to make sure that all the products that they approved to that are following that standard.
But you know, there's also a lot of times where people will just take a box and say, okay, I'm using this because it says it meets the requirement of this particular end user spec and they might ask for a tier fifteen or a Tier twenty two.
So it ends ends up kind of I think, falling on the end user to enforce it and ensure that if they're working with a subcontractor to put the boxes in, are they following their requirements?
And I think what's hard is that it's a complicated spec and not every end user understands to the degree of you know, someone who's a manufacturer who you know builds them, builds them every day, and you know, we understand it pretty fully.
So I think using an opportunity like this to kind of open the door a little bit to you know, some who kind of have a surface level understanding of it might just ask more questions of you guys, and of us and of the market of you know, tell me more about how your product meets the standard, because hey, I was listening to the CBM podcast and heard about you know, this anti standard.
I want to know more about it other than just the load rating.
Yeah.
No, And I think it's important too that you know, to me quality quality is everything.
But so many times, you know, know, our industry is price driven.
You know, these projects are expensive, and people try to save a dollar here and a dollar there.
But you know, quality, I mean it's a big deal.
It doesn't matter if it's a vault or you know, anything else you're buying, but you get what you pay for, right Yeah.
And I think it's just one of those right is you know, I don't think you have to sacrifice good service and good quality for price I think, you know, if you do things the right way all the time, you should have all those things kind of congruently to say, hey, we have a high quality product, We're getting high quality service, you know, and I'm getting a competitive price, but it's a great value.
Yeah, and I think that's what we that's what we lose sometimes price versus value, right, and you know, values ultimately, what's important I think you said this, We've talked about it is can I trust what I'm putting in the ground and ensure that it's going to withstand ten twenty years of you know, use as opposed to hey, in a year, so I have to go replace this box?
Yeah, yeah, exactly.
I wanted to take a second and explain what is a manufacturer's rep.
You know, it's still funny to me sometimes our role is is often misunderstood, but in a nutshell, what a rep does is we are a subcontracted sales force for multiple manufacturers.
Are our lines are complementary to each other and not competitive.
And what this does is, you know, it often gives us the opportunity to to sell a full line solution.
So it really brings value to our customer when we can uh, you know, represent product from one end to the other.
We're not a distributor, uh you know, we work with distributors to get our product to market, but we're really an extension of those factories.
So just in a nutshell, if you're looking for a great manufacturer rep with years of experiencing great folks, look us up at cbmrep dot com.
There's there's a second myth.
I think, you know, I had too that I wanted to It was just kind of reminded of too I wanted to talk about.
So I think the other myth is that a Tier fifteen box isn't as strong or a Tier twenty two box is stronger than Tier fifteen, which in theory, yes, you know, when you look at this anti standard, it takes a higher load on this Tier twenty two performance standard.
It's thirty three, seven hundred and fifty pounds.
So explain that real quick, but not get too far into the weeds.
But a Tier fifteen what does that mean?
Great?
So, just at a very high level, Tier fifteen testing was really meant to simulate a passenger vehicle that would approach and interact with a non deliberate, you know, enclosure box.
The Tier twenty two standard was really set for a larger vehicle like a truck, and how it would interact with that, So the weight differences are different.
It's twenty two five hundred pounds for Tier fifteen and it's thirty three thousand, seven hundred and fifty for Tier twenty two.
So obviously, right there you're saying these two things.
Ones can hold more weight than the other.
What changes, though, is how you're supposed to test it.
So the wheelbase of you know, your mom's Toyota camer is different than the driver of the Amazon truck who's coming, you know, down the lane in a fifty three footer.
So the wheelbase and the way you test that is a ten x ten plate for a Tier fifteen test on the Tier twenty two test, or using a larger plate to really simulate the larger tire of a semi truck.
So, you know, geeking out for a second about physics, right, If you apply a load to something, if you disperse that load wider on the box, it's sometimes easier to pass at a higher load than if you have a more direct pressure straight down right.
So that's essentially why you know there's some difference and some people say, okay, well, now this box is stronger.
I needed to be Tier twenty two, and I would say yes, inherently, it definitely could be stronger.
However, I would also challenge and say, I think if you're going to put a box that says it's Tier twenty two, it should independently meet a Tier fifteen test and independently a Tier twenty two tests.
Well, because the last thing I think you and I want to happen is Mom drives her Toyota camera over the box that says Tier twenty two, but Mom's car falls into the Tier twenty two box because it can actually meet.
Now, is that actually part of that spec It's not a requirement, not in requirement.
I mean we follow that when we design and we build boxes to ensure that, hey, this box is meeting independently as a Tier fifteen test and Tier twenty two.
If we're going to put on there it's Tier twenty two.
Is there anything regarding dimensions in terms of the spec so on the ANC standard, there's really not about that, but there is, I guess an adopted industry standard that it's really more of a guideline.
Actually, it's called the Western Underground Committee guideline and it was started many years ago and it really relates to geometry, corner radiuses, and thicknesses of covers and things.
And I think it's another important thing again.
So our products are meeting the ANTSI spec they're meeting Western Underground, they meet tel Cordi, which is another one.
Maybe we'll have to do another podcast to go in depth in Telcordia, but essentially it's ensuring that you're following some basic dimensions, radiuses and thicknesses.
And I think what's important about that is certainly I would love nothing more than that we sell tons of boxes and people only use us.
But at the end of the day, we know there's competition.
Sure, we know that asset owners are going to sometimes have multiple suppliers.
I think what's important to know by that Western Underground guideline is that there's some core sizes that are well known in our industry thirteen twenty four, seventeen, thirty twenty four, thirty six, thirty forty eight, which was kind of where this guideline started, and that you would be able to say, hey, if for some reason a cover got damaged, broke, disappeared, what have you that you can go to whoever your distributor is and cover that hole quickly with a box cover of a manufacturer who's following that standard.
It doesn't matter if it's my box in the ground and you get a competitor's cover to put in that you can quickly cover that.
And again back to public safety, you don't have a hole in the ground where somebody could fall in.
And I think that's another important thing as asset owners on the end side to know that, hey, there's a lot of new entrance into the space now, things coming from overseas, odd dimensions, roundcovers, oval covers.
You know, how are you going to be able to find a cover should you be in a situation where, you know, all of a sudden you have a hole in the ground.
And I think, thinking back to the shortage we talked about earlier in you know, COVID twenty twenty twenty one, what if the supplier who made the cover that's nonstandard, all of a sudden is sold out and you can't get a cover, You're just gonna put lywould or how are you going to save you know, your enclosure liability, you know to the general public.
Yeah, that makes sense.
And you mentioned you know, overseas stuff and right now with you know so many government funded projects you know that are coming up and being looked at.
Uh, how do how do you guys sit in terms of the BABA compliance?
Yeah, so I think for us it's pretty simple.
Everything we make is BABA compliant.
You know, we have two locations, one in Texas outside of San Antonio, and we've got another location down in South Florida.
Uh, all of our products come from you know, those two locations.
Everything meets you know, the BABA requirement.
So there's no guest work of saying, hey can this will it?
So?
I mean we put that through our marketing materials on our website.
You know, everything we produce is BABBA compliant.
Oh that's great.
That makes it easy.
Yeah, and you said marketing.
Uh, you know you've got a strong background in marketing.
That's that's a lot of what you do.
Some people and call me marketing Bob, marketing Bob.
I call you a trainer.
Trainer Bob.
There you go.
You know, Bob is the key point.
Right, But back to marketing.
Uh, you know that's something that you know, we we look at a lot here at CBM and you know, being a rep kind of in between you know, between the manufacturer, between the distributor, kind of in a weird little spot.
But what would what would be some some things you think a company like ours should do in terms of marketing.
I mean, I think doing podcasts would be a great thing if you guys could do this, if we did that, yeah, we'll see, We'll we'll look into that.
We'll look into that.
I think, you know, some of the best marketing you can do is is education.
I mean you said, hey, your trainer Bob right.
I think the more you can educate through you know, marketing materials.
I mean again maybe not the most you know, best use of space if you looked at it.
When you look at open our catalog, I think one of the first pages in there is about the FORRMANT standards and that all that we follow.
But we feel it's very important and we want to help educate.
I think that's a big thing.
So whatever avenue you want to do that through webinars, podcasts, you know, videos, flyers, I mean, anything around education I think is key and I think it's more important and more valuable than just Hey, I made a great flyer that said hey, we have a promotion on something, right, I think the more we can help people understand what's unknown to them, I mean, especially our customers and end users.
They've got they've got a lot on their plate.
The last thing they're thinking about is an anti standard for boxes.
Yeah, there might be a few who know it, but and they know it at a certain level.
But I mean if I had as much on my plate as a lot of as a lot of folks, it'd be hard to be an expert.
Right, So they can rely on folks like you, you know, companies like us and others that you know follow these standards to say, hey, we we can trust you know that you know.
And I think again, where you put your money sometimes will show what's what's important.
And if we put that in our you know, product brochure catalog that's right there in the front and we're going to explain the standards, I think it's pretty important.
It's a great perspective for sure, what else is on your plate other than marketing?
I think you wear many hats there.
Yeah, So I mean that's a common theme for anyone really in our company.
I mean as a smaller, you know, growth company.
If you want to call it.
I mean, I guess we're not really that small anymore.
But we've got to find people who can, you know, do multiple things, and I think wearing multiple hats is a is a big part of that.
So, you know, my I guess core responsibilities is marketing and product development, product management and really a product management.
So another area where I've got a lot of experience and I'd say it's a pretty wide bucket of what goes into that.
It relates to anything in my opinion, that has to do with a product that interacts with a customer.
So it's marketing, it's understanding what your customer needs are, what their pain points are.
So I'm handling everything from you know, working on you know, uh make traditional mark marketing, whether that's you know, website and collateral and things like that, but also working closely with you know, our engineering and operation side to develop the next new products and ensuring on the front end we're doing the due diligence to say, hey, are we going to meet all these standards from the product we're trying to develop.
Yeah.
Now, on that note, is there anything new and exciting coming out from ABC?
Yeah, we're pretty excited about a new product line called Maximus HD.
It's a lightweight, tier rated solution of enclosures.
So you know it's a product that will meet Tier fifteen and Tier twenty two independently.
You know, when you when you make it, it's got lightweight covers, lightweight body that you know reduces a strain on installation.
I think one of the things that differentiates us on it versus others that are already out there is it's also a nesting product, so you can get up to you know, sometimes double on a truck that you could with traditional enclosures.
And I think that's a big part of you know, where we are is looking at how do we keep the general public and the installation side safe with a lighter product.
But also, you know, also from a warehousing standpoint, you know, it saves a bunch of space for the you know, in the customer's yard or or wherever, so that's important as well.
I think it's hard to overlook the sustainability aspect.
I mean it's a big thing for you know, our customers and our country and our world.
And so most of when you ship an enclosure box is air right, and so that's a lot of you know, uh, energy being used to transport back and forth.
So if we can minimize that and have you know, a box that's nesting and can reduce the footprint of trucks you need for a job, you know, using recycled materials inside the product.
You know, all those things are things we consider as we're kind of developing new things of how do we differentiate and how do we you know, make a holistically better product, you know for the general public.
You know, so you're kind of in a unique position.
You know.
One of the themes on this show, you know, we kind of talk about maybe a little bit of a changing of the guard and you know, new people coming in and you know, how did you do something or how do you do it differently than maybe the people before.
But you're kind of unique and that you're kind of on the front side of this.
So you're kind of setting the stage if you if you will, or kind of setting the standard with you know, how your role is done.
Is there anything you're doing specifically, you know, to help set up the next person to take over or what's your what's your thought there on?
Yeah, I mean, you know, we talked about a lot of folks in our business where you know, multiple hats and we're we're doing different things every time.
I think at at the core right you you talk about changing of the guard, and maybe it's more related to how we got to where we are, is you know, looking at opportunity and gaps.
And I think the gap that was originally seen when this company was started, before I came around, was you know, service, And so I think the way that we can better service you know and provide you know, good content, and specifically in my role in marketing, how can we'd be quick to provide useful content uh and easy to navigate content for folks uh.
And I think setting that up as a standard for our business.
I think I've I've followed in the footsteps of the other leaders in our business to say, hey, let's go quick and fast and do it high quality so we can service the best we can.
And I think that's how I set it up for you know, the next people behind me is, hey, we want to have high quality, good content, you know, whether it's marketing and also new products, we want them all to be you know, top of the line.
But we also don't want to you know, take forever to to pull it out and do these things.
We I think a lot of you know, places can get an analysis paralysis, right sure.
I think being you know, if you want to call it a newer player or a startup mentality is you know, we're willing to take calculated risks and do it, you know, quickly.
You know, this market moves kind of quickly, as we all know.
And I think it's it's one of those battles to say, who's going to be able to do this quicker, better, faster?
And I think that that's just the mentality a lot of us have, as hey, how do we do this quickly and make sure that everybody else that we you know, bring on you know, behind us is going to continue to have that same mentality of you know, do the best you can and do it as quick as you can to best service you know, customers with content and products and everything else.
Yeah, oh that's great.
You know a common thing these days is, you know, it's hard to find good people.
Are you able to find folks that share your values and bring them into the company quickly, or you know, are you able to coach them and train them on on that or you know, what's that process look like for you?
Yeah?
So I think you know, we're you know, we are cautious and you know, pointed with each higher we make right And it's not just finding somebody to fill a seat, is you know, we want to make sure we can really vet and understand, you know, as we bring somebody new on, you know, we don't want to lose sight of those kind of you know, three pillars we've talked about rights.
Service probably the number one, right is, I think that's just an area that you know, the bigger you get, It's one of those I think that can slip, you know, with any company, you know, in any any industry, right.
I mean, I think a lot of companies who've had high growth, their service can slip.
But for us, that's probably paramount.
I think we've seen enough in this industry where people are under serviced.
There's a lot of great products that are out there, but there's there's a gap in service.
So I think finding folks who understand that that's you know, first and foremost is how can we service which has to do a speed uh?
And you know, I think your your drive.
So finding driven people who are you know, dedicated to a cause and a mission uh are key for us.
To find, uh, and a lot of that, you know, you know, we've we have people asking a lot of times, hey are you guys hiring?
And I think a lot of it is is we're just we're calculated in that and we we try to find and think about what's the right person we need and again finding someone who can wear those hats.
I mean, we don't just have a job to description that says hey, we're looking for you know, somebody who's just going to do X.
Right, we need a body you need to be able to do this and probably three other things flexibly and and not be able to say, well that's not in my job description, right.
Yeah.
I think a lot of times you have you know, you know that mentality where people say, hey, this wasn't in my in my role and responsibility sheet.
Well, you know, we're trying to grow a business.
We want people who want to grow with us and kind of see the greater good of how it impacts you know, you know, our customers and being able to provide something that's you know beyond just a box, well that's great, and you know it's good to hear you know how important those values are to you guys, and that means a lot to us here at CBM because we share those values with you, and you know, I can't thank you enough.
We're super thrilled to be, you know, working with you guys, and super excited to see what comes about.
So yeah, we're excited too, yea, Well, thank you so much for joining us, and I'm sure we'll have you back on here soon.
We'll dive into the other sounds good, their details right perfect?
Thanks to awesome, Thank you, thanks for joining us today.
You know, I've known Bob for a long time.
It's great to be working with him again and the other find folks there at American Polymer Company.
We're super excited about this and looking forward to bringing their business forward as a partner of ours.
You know, if you're looking for great representation from a expertise salesforce, look no further.
We're right here at cbmcbmrep dot com.
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