Speed Isn't Enough, How Broadband Providers Can Differentiate Themselves Today | Seth Thompson Ep 14

In this episode of Power the Network, host Tim Locker interviews Seth Thompson from Calix about how broadband providers can differentiate themselves in a competitive market where fiber internet is now commonplace. Seth discusses the importance of building relationships in sales, focusing on customer experience, developing solutions tailored to different user personas, and effective marketing and branding. He emphasizes creating packages that demonstrate value to subscribers based on how they use internet services. Seth also talks about the challenges in the broadband industry around finding skilled workers and contractors as well as navigating complex public and private funding processes. On a personal level, Seth shares insights on personal growth through reading and programs like Dale Carnegie training, maintaining fitness, and balancing priorities as life circumstances change.

  • With widespread fiber availability, broadband providers need creative ways to differentiate themselves beyond just internet speed.
  • Developing strong relationships and delivering exceptional customer service builds loyalty.
  • Creating bundled packages tailored to different user personas demonstrates value.
  • Effective marketing and branding is key - speak your customers' language.
  • The broadband industry faces challenges finding skilled workers and contractors to meet demand.
  • Public and private funding processes can be complex for providers to navigate.
  • Focus on continual personal growth and learning every day.
  • Maintain fitness as a lifelong habit for mental and physical health.
  • Recognize that life priorities change over time and balance accordingly.
Episode Transcription

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